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For many parents, the idea of running a business that fits in with family life and makes enough for a decent life is a distant dream. For some it’s a raw subject of failure, and for others, they are living the dream. Read more →
Hands up anyone who can’t by now, after several series of The Apprentice, recite exactly, Karen Brady’s business career almost as well as Alan Sugar’s? Who doesn’t know about the nerve and willpower of Margaret Thatcher as she took on the Old Boys’ Network and won?
If you’ve been stung with a huge childcare bill this half term, then you’ll appreciate getting up to 70% of that money paid back to you by way of tax credits.
Many families qualify for tax credits but don’t know they should be applying or how to apply – is yours one of them? Read more →
Every office has its quirks and unspoken rules when it comes to etiquette, but some of the universal rules of good behaviour seem so obvious that they’re easily overlooked.
Are you the person who’s always leaving your coffee mug in the kitchen sink and leaving it for others to wash up for you? Did you think that your colleagues haven’t noticed? What does that sloppiness say about your ability to finish a task for the team, or your willingness to take responsibility? Read more →
We all share a desire to give our children the best possible opportunities to succeed and to reach their full potential – it’s just that juggling the commitments of our own work and of current after-school activities can make this hard to achieve.
Adding more activities to your child’s schedule can mean losing out on something in your life, or your child may miss out on some much needed downtime.
Read more →
All of us have done it, making New Year’s resolutions and promising ourselves that this will be the year that we’ll keep them for definite, only for a couple of weeks to pass and for us to find ourselves falling back into our old habits.
Read more →
It’s a sad fact that many of us have been ‘done over’, or feel that we have been cheated or lied to by someone on a professional level one too many times, and this makes us weary of parting with cash for products and/or services.
Your clients and/or customers are the same. They’ve been burnt once or more, too, so you need to provide double reassurance that you will deliver what you say you will.
We’re living in an age where everyone wants something immediately. We don’t want to wait a week fora product or service – we want it yesterday!
People expect instant gratification in everything they do. Blame it on technology, or the internet, we want everything now,now,now – just look at products and services like: instant coffee, lottery scratch cards, drive-thru restaurants or microwaves.
Whichever way you look at it, people are much more likely to ‘BUY NOW’ if you can deliver instant gratification. Read more →
Latest from Club
Latest from Starting and running your business
- Almost half of small business startups fail in the first year – find out why
- Emotional triggers – part 4: your customers don’t trust what you say
- Emotional triggers part 3: we’re an impatient bunch
- Emotional triggers – Part 2: It pays to have nosy customers
- Audio course – emotional triggers and how they affect the way people buy Part 1