Real mums

The working mum’s guide to using social media to network

social media bandwagon
Jump on the social media bandwagon

Social network marketing is very much becoming a popular type of marketing for many businesses – it’s no longer something that teenagers and students “waste” their time on.

Many organisations and even small businesses benefit using social network marketing every day – even big brands like Coca Cola use them, and millions of small businesses use them every day for brand awareness and to help sell their products and services.

If you aren’t on either Facebook, LinkedIn r Twitter you are missing out on a social and professional level! They all take between five and 10 minutes to set up and are fairly easy to set up, so there’s no excuse not to.

And you don’t have to make any extra effort to use these websites these days – you can do it on any smartphone, so while you are waiting for the bus, on a long train journey, getting ready for bed, in the bath…(get the picture?) you can work on your social media marketing and reap the benefits for your business.

One of the other benefits is the impact it will have on your website’s search engine optimisation. While it may take your website a few days to get bookmarked and indexed in the search engines, using these social networking websites can get your website indexed in a matter of minutes or hours.

Knowing which social networking websites would be more beneficial to your business aids greatly when social network marketing. Below is a list of the four most popular social networking websites which could possibly aid your business.


There are numerous social networking websites, which you can utilise for your social networking marketing. FaceBook is a social networking website, which has been around since 2004. Anyone over the age of 13 can join FaceBook.

FaceBook is fast-becoming the largest social network on the internet and compared to other social networking websites, FaceBook does appear more family oriented.

You can set up a Facebook Fan Page for your business, and use it to create an awareness for your business and to connect with your customers. It’s a great way to showcase new products, give discounts and get your customers get to know your brand better.


MySpace began in 2003.A lot of musicians use MySpace to showcase their music, and artists like using it, too. But MySpace can be used fro other business models. When you sign up, you can set up your own personal profile where you can add photos and information about yourself and your business.


Twitter is one of the newer social networking websites, and found fame when celebrities like Ashton Kutcher ans Stephen Fry started tweeting. Twitters use “Tweets” which is similar to instant messages, or the statuses set up on Facebook, to tell people things. Don’t listen to people who say that it’s a waste of time and that all you read about is what people had for lunch – there is much more to it than that!

For businesses and marketing purposes, you can automate your website to send out a “tweet” when you put new content on your blog or website, for example. Internet users who visit your blog page will be able to view what you have been working on while paying a visit to your new post.

Like with the Facebook Fan Page, you can also give special offers, discounts etc on Twitter to drive more sales and traffic. Some brands even use Twitter as another way to give customer service – I’ve personally experienced this with t-mobile, and found it much mroe effective than calling them directly.

LinkedIn started off as a website where you could basically create a professional profile for yourself in the hope that you could get a job, or make professional connections.

Today, it’s still great for that, but there is so much more you can do on it. You can promote your business, make business contacts to do business with, and also engage customers.

A final note

I recommend that you try the different types social networking sites for yourself. Each one is different, and each will have a different impact on your business – find the best fit for you!

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Joycellyn Akuffo

Founder and editor of, a mother of two wonderful children, wife, entrepreneur (check out and journalist.