If surveys and site traffic from social networking sites are anything to go by, we now spend a significant amount of our time on websites like Pinterest, Twitter and Facebook…and so do our customers.
If you want to tap into social media successfully, it’s therefore essential that you know how to effectively use effectively so you don’t waste your time updating your Facebook page, and sending out tweets when no one really has any interest in reading them.
Here are the five social media tips to get you started and to improve the results that even experienced social media butterflies can gleam:
- Numbers aren’t everything
- Keep it free and simple
- Limit your efforts
- Get more social
- Be honest
Having thousands of fans or followers does not necessarily translate into sales…so if your competitor’s follower and fan numbers leave your feeling insecure, you may have no reason to. Even if you are not promoting a business and you have thousands of friends, it does not mean that you are going to have more social interactions, especially if you do not have anything in common.
Spending hours looking for hundreds of followers, when they have no interest in you or your products is a waste of time.
You can achieve just as much good results from promotion with a service that is free than with one you have to pay for.
If you are new to the world of social media you should start with a simple site such as Pinterst, Twitter and Facebook which have millions of users worldwide and are free. If you can get good social interaction from those websites, then you can look at other services that you have to pay for.
You don’t need to have a profile on every single social networking site…if anything it will dilute your efforts. Stick to a handful of the best sites (i.e. that work for you) and link them all together. For example, you can have your Twitter page link to your blog and Facebook page, and feed your tweets to your LinkedIn profile.
Instead of directly selling your products or services, engage your followers in conversation. Share useful information with them, retweet other people’s useful information and special offers. They’ll soon start to trust and appreciate you and follow suit.
Social media takes a different approach than other web-based techniques like email marketing – you can be ignored a lot more easily if you’re a pest or send out what your followers think is spam.
Don’t write fake positive reviews to gain popularity, savvy social media users will see through this and it could harm your reputation.
Don’t just retweet or link to big names, famous products and services just to look cool – you’ll come off looking desperate and put potential followers off.
By Beth Williams