How to promote your business

working mums need to employ more women for their marketing

Why You Need More Women in Your Marketing Team

Although women are now increasingly visible in various sectors in society, they still need more seats at the table. In many other areas, women seem invisible. In the absence of women, some things could go wrong. Hence, it is crucial to consider the presence of women in these areas to…

Two simple ways to boost your selling power overnight

There’s not much more demotivating than having poor or no sales when you start a new business. All the dreams you had conjured up if stick flying off your shelves (or out of the garden shed) suddenly start to look like it’s going to turn into a nightmare. But the truth is, if you’re planning to build your own business, you have to be ready for the challenges. If you give up at the first hurdle, you really aren’t giving your business the chance to succeed.

How to plan an effective marketing strategy

With the cost of getting business equipment, insurance and paying for professional help, marketing is often seen as a nice to have rather an a must. But it shouldn’t be given lip service – businesses that succeed know it’s value and aim to give it as much of a priority as it deserves.

In this video you’ll learn the benefits of creating an effective marketing strategy, looking at mailshots, networking, leaflets and flyers, trade shows and exhibitions and more.

Four ways to save money on business cards

Not so long ago, if you needed business cards you would have contacted your local printing company, paid for then to knock up an expensive design (however good it looked) and received your ordered cards one or two weeks later. If you wanted your order completed quicker, you paid extra for that service, too.

But, thanks to the internet, the creation of business cards is a lot easier, and cheaper too – find out how:

Flyers printed, website live, Facebook page ready… now what?

This is a question that we get asked a lot on Motherswhowork.co.uk, and the answer remains the same…no customers and no traffic equal no sales and no business!

But many people expect to start seeing money as soon as they launch their new website – just because it’s online…often not realising that it takes a little while before you can start to see that kind of traffic. So, you have to start generating it in other ways:

Six ways to distribute your brochures and flyers locally

Offline marketing methods are still important to small businesses. Even with all the hoo ha about social media, if you’re trying to target a local audience, then things like flyers, brochures, business cards etc still work, and they should be an integral part of your marketing and promotion.

When it comes to brochures, bigger doesn’t mean better. It’s about the quality of the design and, more importantly, what you have to offer. If you package it correctly, you will grab attention and start to see an increase in enquiries and sales. Get it wrong, and your efforts will end up in the bin.

However, the best-produced brochure on the planet is going to be useless unless it is distributed effectively. So what is the key to effective distribution? Here are some tips:

6 ways to distribute your business leaflets, flyers and brochures and their success rates

Offline marketing methods are still important to small businesses. Even with all the hoo ha about social media, if you’re trying to target a local audience, then things like flyers, brochures, business cards etc still work!

However, the best-produced brochure on the planet is going to be useless unless it is distributed effectively. So what is the key to effective distribution?