Offline marketing methods are still important to small businesses. Even with all the hoo ha about social media, if you’re trying to target a local audience, then things like flyers, brochures, business cards etc still work, and they should be an integral part of your marketing and promotion.
When it comes to brochures, bigger doesn’t mean better. It’s about the quality of the design and, more importantly, what you have to offer. If you package it correctly, you will grab attention and start to see an increase in enquiries and sales. Get it wrong, and your efforts will end up in the bin.
However, the best-produced brochure on the planet is going to be useless unless it is distributed effectively. So what is the key to effective distribution? Here are some tips: