Do you run a website? Is it profitable? No? Do your competitors seem to be making it big while you just can’t seem to make a penny?
Here are five possible reasons why your website hasn’t performed as well as you wish it would:
Look like you’re open for business
Your website is your shopfront – just like a traditional shop window, how you ‘dress’ your website is just as important. If it doesn’t look up to scratch, potential customers just won’t want to see any more and will simply click away and go to someone else.
Nothing tells your potential customers that you’re ‘closed’ more than old and stale content. If your website has a blog, a post once a week is about enough to keep things ticking over. If you can’t be bothered to do it, pay someone else to…or rethink your online business proposition.
Who do your customers speak to?
Have you ever gone shopping and tried to find a customers service adviser to ask a question, or to show you where a product is and can’t find anyone… it’s irritating, isn’t it? Does your website irritate potential customers?
It will if there are no clear and easy ways for them to get in touch with you if they need you…a simple contact form, a (working and reachable) contact number is all that’s required on the website. Set a target of how long it will take in the worst case scenario to respond to customer enquiries, and make it clear on the site.
If you want to have a ‘stress-free’ site, try post an FAQ section (frequently asked questions). Then one of the important things you will want to have is an autoresponder. This is an email that automatically responds with any information you want it to.
…in a good way! Urgency sells – when you offer limited time offers, it makes customers feel pressured to buy before the full price comes back…you’ll be laughing all the way to the bank!
If you’re website is full of popup windows, ditch them now! They give an aura of spam, junk and are just a nuisance to navigate around.
Word of mouth is still the best way to sell your products and services. We all like to ask a friend if they have used a product or service – your clients are just the same!
No matter what promotional tools you use on your site, no tool is a match for the power of viral marketing. Speak to your web designer about integrating one onto your website – it’s money well spent!