How to keep your business afloat in an ever-changing marketplace

Motherswhowork.co.uk launched in September 2007, and since that time there have been numerous mother-related websites, products and businesses that we have seen come and go.

Some promise to be more than the next big thing, but a year later they have shut down. Sometimes, it’s true that the research was lacking or poor at best, but in recent times it’s often to do with the changing face of the economy.

Can your business start the test of time?
If you want to stay ahead of your business-savvy competitors who always seem to get it right, here are three simple tactics that can help you stay one step ahead:

Spruce things up a bit
So you may not have a new product or service to launch, or the marketing budget to do it the way you want…that doesn’t mean you cant make it exciting and engaging for your audience.

Your products may well have been successful for years, but what would happen if you gave them a little face lift? Would you attract new customers, or engage with customers who have bought from you in the past? You’ll be surprised at what a new packaging will do for old product sales.

Sprucing up doesn’t have to stop with your products. A few minor changes on your website and/or shop window can bring new life to your business, too.

Look for new ways and places to advertise
You never know what will work for you unless you take the time to experiment. The days when just printing and distributing leaflets locally or placing an advert in the local paper was enough are over.

Your customers are being bombarded with products and services all the time so you need to stay in their minds.

Keep your eyes peeled and your ears open for the latest marketing news. Yes, there are some fads that come and go, but there are also others that can’t be missed and if you don’t stay in the loop you’ll find out too late.

Diversify your products and services
The more products you have to offer, the more you can buffer your business from a product that becomes irrelevant or obsolete. Start by looking for products and services that compliment your current products and services.

Don’t give up
Whatever you do, don’t give up. Speak to you customers and get a business mentor before things hit rock bottom so that you don’t leave any stone unturned and miss a gem.

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