How to send out a press release that won’t end up in the trash or have you marked as spam

Every business mum who is serious about getting good exposure has sent a press release before, or at least has it on a to-do list…if you don’t, you are missing a step or two on your marketing and promotion plan.

press releases, business tips and advice, how to write a press releaseIf you’re on the receiving end of press releases like we are here at motherswhowork.co.uk, you’ll know what it feels like to open a press release and find that the information is either lacking or all ver the place – or worst still, has nothing to do with mums at all.

Journalists, like many professionals, are busy people who receive hundreds of emails every day. If you want to make your press release stand out and get noticed, you have to think through what you want to say, put it in a format that best gets that message across, and will make the journalist want to find out more about your offering.

Here are some tips to help: