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Real mum profile: Teresa Hamilton, www.eastiseasthome.co.uk (@eastiseasthome)

Turning you passion, skill and craft into a business is the dream of many, but putting that dream into reality can work. Find out how married mum of three, Teresa Hamilton, 52, has done just that with her business, East is East.

mumpreneurs, business mumsRunning a hobby/craft-based business sounds like fun, and one would imagine that the cost of materials leaves you laughing all the way to the bank. Is it really that easy?
No! It involves a lot of angst and courage.

Posted inWhat's in the news?

How to overcome information overload when doing research for your business

Information overload is extremely hard to deal with – you want to get the right information and learn as much as possible about your business, how to promote it,!reach out to more customers, and make more money etc, but all this information gathering is also costing you time and money. And more over, when you over-research, you end up exhausted and, sometimes, even confused than when you set out!

how to overcome information overload Most small businesses and mumpreneurs who get started with internet marketing are usually very ecstatic to take on all of the information and resources that are available, but when they realize that there are so much that gets involved with building an online business, they give up and they find it hard to overcome all of the information that they get.

Information overload is about learning and researching, only to find yourself covered by so much information that you don’t know where to start!

Video tutorial: Keywords and how to use them to drive free traffic to your website
Posted inWhat's in the news?

Video tutorial: Keywords and how to use them to drive free traffic to your website

Having a website is great – but when nobody but you and your close friends and family knows it exists, you really are missing a trick!

keyword researchUsing the right keywords to attract attention to your website is a basic practice that every website owner needs to do – not just once, but on a regular basis. But you need to know how to do it effectively to make it worth your while – and to get the right type of traffic coming to you.

This video tutorial will show you how to choose the right keywords for your website so you can drive free traffic to your website. You will need to be a member of the Mothers Who Work Club to access this premium content.

Posted inWhat's in the news?

Two simple ways to achieve your goals this year

Goodness – are we approaching the end of the second month of the year already? Before we know it 2013 will be here, and with it feelings of guilt and frustration that the same things we marked as a priority to achieve in 2012 creep onto the list for 2013.

how to achieve your goals, how to be a successful working mumHaving a New Year’s resolution is a great way to kick off the year but too many people jump off the boat quick. For mums, it’s quite easily done – if you’re constantly putting everyone else’s needs and wants ahead of your own, eventually you make yourself such a low priority that you don’t achieve anything for yourself.