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Business plans part 4: marketing and sales
It’s day 4 in our five-part series on writing a business plan.
One of the interesting and creative parts in your business plan will be when you look at the marketing and sales sections because you have to work our how you will promote your business (and be as creative and out-of0the0box as you want), and how you intend to sell your product or services.
The marketing and sales section of your business plan should describe the specific activities you intend to use to promote and sell your products and services. It’s often the weak link in business plans so it’s worth spending time on it to make sure it’s both realistic and achievable.
A strong sales and marketing section means you have a clear idea of how you will get your products and services to market.