Four things you should know before starting any online business venture
If I had a pound for each person who has told me about spending unnecessary money getting their website built, and then more on the products, posters and other promotional activity without testing the waters first I’d be on a beach somewhere adding more tan to my tan! All jokes
How to treat important clients to make sure they sign up big
Many a successful company starts with just one person, who creates an illusion of being a lot bigger than they really are. But when the first big contract comes in, you can change your fortunes. The only problem is, when it’s just you doing the day-to-day admin, providing the products
Flyers printed, website live, Facebook page ready… now what?
This is a question that we get asked a lot on Motherswhowork.co.uk, and the answer remains the same…no customers and no traffic equal no sales and no business! But many people expect to start seeing money as soon as they launch their new website – just because it’s online…often not
Three mistakes to avoid when starting or promoting an online business
When it comes to internet marketing, there are some basic things that you need to avoid so that you will not waste your time or irritate your audience. These are very common mistakes that even those who are more experienced should know better about (but often forget) and if you
Six ways to distribute your brochures and flyers locally
Offline marketing methods are still important to small businesses. Even with all the hoo ha about social media, if you’re trying to target a local audience, then things like flyers, brochures, business cards etc still work, and they should be an integral part of your marketing and promotion. When it
Podcast: Are you trading from the right business entity?
Are you thinking of starting a business but don’t know whether to set up as a limited company or declare self-employed income to the taxman?
Illegal pyramid schemes and how to tell the difference between them and legitimate businesses
Hands up if you know or have known of at least one Avon lady? Somehow when you see that brochure, you know exactly what to expect. Did you know that Avon and other businesses like it (Virgin at Home, Mary Kay Cosmetics, Kleeneze…) are all network marketing businesses?
Marketing: why your business needs it
Marketing is all about showing your potential customers why they are going to buy your product or service when there are so many competitors doing a similar thing. That is the basic principle behind marketing, and with that clear objective in mind you can move forward and put together a
Marketing and advertising: what is the difference, anyway?
Are you new to the business world and getting confused with all this talk about having to do marketing and advertising for your business? Fear not, this article will help to demystify the two. While the two sound similar, advertising and marketing are not the same thing.
Three ways collaborative working helps your business succeed
It’s been an industry buzzword for a couple of years now but collaborative working seems to have exploded in popularity in the last year; with new co-working centres being set up in Bath and London and in many other cities across the UK.
Two simple ways to boost the sales of your online store overnight
If I had a pound for online stores with the perfect products but the poorest website structures that I’ve come across I’d be sipping ice tea on a beach somewhere…all year round. If you have an online business, you have to come up with strategies to help you generate more
How to keep your business afloat in an ever-changing marketplace
Motherswhowork.co.uk launched in September 2007, and since that time there have been numerous mother-related websites, products and businesses that we have seen come and go.
Working from home can be challenging sometimes – have you thought about working from a services office?
Working from home is a way of life for many small business owners. A great solution to juggling family and work responsibilities, self-employment also comes with the benefit of flexible hours. However, when your business begins to grow, the home office isn’t always the best place to receive potential clients.
How to really annoy your website visitors – what every online business mum should know about their websites
It is quite easy to build a website and it is even easier to really annoy your website visitors. Poorly thought out and poorly designed websites can cost you…and you might not even know what’s putting your website visitors off. Here are some common pitfalls to avoid:
How to turn your spare room into an office with clever storage solutions
For work at home parents, the extra space needed for an office might seem impossible. It’s difficult enough to live in the homes we have (with just enough areas to eat, sleep and relax) without needing a quiet, self-contained space to get work done.
9 things you should be monitoring on your website
Every online business needs to know how its website is doing. That’s the idea behind exit surveys, customer feedback forms, suggestion boxes and other devices that we often see on big brand websites. Without feedback from your customers and other benchmarks, an online business can take a quick slide down
How to turn your hobby/creative idea into a viable home business
There are many entrepreneurs today who have set up a business from home selling items that they make or customise themselves. Anything from iPhone covers to jewellery can be turned into a profitable business through sites such as eBay and Etsy. But if you’re thinking of starting a creative business
Business tips for single mums and lone parents
There are few – if any – roles in life harder than being a single mother. Looking after and caring for a child is hard enough, let alone doing so with the added burden of having to earn to make ends meet. Then there’s the fact that for many single
6 ways to distribute your business leaflets, flyers and brochures and their success rates
Offline marketing methods are still important to small businesses. Even with all the hoo ha about social media, if you’re trying to target a local audience, then things like flyers, brochures, business cards etc still work! However, the best-produced brochure on the planet is going to be useless unless it
Help! How can I start an online business with no technical skills or knowledge?
If I had a pound for every mum who thinks her lack or technical understanding, skill or knowledge means she cannot start an online business, I’d be writing this from a beach I own somewhere on an island only I knew existed. If that’s what you’ve been telling yourself, get
