If I had a pound for each person who has told me about spending unnecessary money getting their website built, and then more on the products, posters and other promotional activity without testing the waters first I’d be on a beach somewhere adding more tan to my tan! All jokes
Many a successful company starts with just one person, who creates an illusion of being a lot bigger than they really are. But when the first big contract comes in, you can change your fortunes. The only problem is, when it’s just you doing the day-to-day admin, providing the products
This is a question that we get asked a lot on Motherswhowork.co.uk, and the answer remains the same…no customers and no traffic equal no sales and no business! But many people expect to start seeing money as soon as they launch their new website – just because it’s online…often not
When it comes to internet marketing, there are some basic things that you need to avoid so that you will not waste your time or irritate your audience. These are very common mistakes that even those who are more experienced should know better about (but often forget) and if you
Offline marketing methods are still important to small businesses. Even with all the hoo ha about social media, if you’re trying to target a local audience, then things like flyers, brochures, business cards etc still work, and they should be an integral part of your marketing and promotion. When it
Are you thinking of starting a business but don’t know whether to set up as a limited company or declare self-employed income to the taxman?
Hands up if you know or have known of at least one Avon lady? Somehow when you see that brochure, you know exactly what to expect. Did you know that Avon and other businesses like it (Virgin at Home, Mary Kay Cosmetics, Kleeneze…) are all network marketing businesses?
Marketing is all about showing your potential customers why they are going to buy your product or service when there are so many competitors doing a similar thing. That is the basic principle behind marketing, and with that clear objective in mind you can move forward and put together a
Are you new to the business world and getting confused with all this talk about having to do marketing and advertising for your business? Fear not, this article will help to demystify the two. While the two sound similar, advertising and marketing are not the same thing.
It’s been an industry buzzword for a couple of years now but collaborative working seems to have exploded in popularity in the last year; with new co-working centres being set up in Bath and London and in many other cities across the UK.
If I had a pound for online stores with the perfect products but the poorest website structures that I’ve come across I’d be sipping ice tea on a beach somewhere…all year round. If you have an online business, you have to come up with strategies to help you generate more
Motherswhowork.co.uk launched in September 2007, and since that time there have been numerous mother-related websites, products and businesses that we have seen come and go.
Working from home can be challenging sometimes – have you thought about working from a services office?
Working from home is a way of life for many small business owners. A great solution to juggling family and work responsibilities, self-employment also comes with the benefit of flexible hours. However, when your business begins to grow, the home office isn’t always the best place to receive potential clients.
For work at home parents, the extra space needed for an office might seem impossible. It’s difficult enough to live in the homes we have (with just enough areas to eat, sleep and relax) without needing a quiet, self-contained space to get work done.
Every online business needs to know how its website is doing. That’s the idea behind exit surveys, customer feedback forms, suggestion boxes and other devices that we often see on big brand websites. Without feedback from your customers and other benchmarks, an online business can take a quick slide down
There are many entrepreneurs today who have set up a business from home selling items that they make or customise themselves. Anything from iPhone covers to jewellery can be turned into a profitable business through sites such as eBay and Etsy. But if you’re thinking of starting a creative business
There are few â€“ if any â€“ roles in life harder than being a single mother. Looking after and caring for a child is hard enough, let alone doing so with the added burden of having to earn to make ends meet. Then there’s the fact that for many single
Offline marketing methods are still important to small businesses. Even with all the hoo ha about social media, if you’re trying to target a local audience, then things like flyers, brochures, business cards etc still work! However, the best-produced brochure on the planet is going to be useless unless it
If I had a pound for every mum who thinks her lack or technical understanding, skill or knowledge means she cannot start an online business, I’d be writing this from a beach I own somewhere on an island only I knew existed. If that’s what you’ve been telling yourself, get