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How to set up a Facebook fan page for your business

Social media, used properly, is a great way to get closer to your customers and drive traffic to your business website. Besides the time you put towards using it, social media is free.

Facebook fan pages are great for businesses - get closer to your customers and drive traffic back to your website

Facebook is just one of many sites you can use to tell the world about our business – but when you’re starting out, you’ll want to tell all your friends and relatives about your new venture, which is when Facebook is great, because it lets you share your page with all of your friends.

Find out how to set up and use Facebook fan pages in these step-by-step videos on every aspect of how to set up your Facebook Fan Page.

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FREE Course: Quit your job…become a mumpreneur

In the run-up to the New Year, many of us mums start to wonder exactly what we’ve achieved in the present year.

  • Have you got a list of resolutions from last year that you haven’t got any ticks against?
  • Is the thought of not realising your business dreams making you feel like you’ve wasted another year?
  • Do you wish you had time to take a course that would show you everything you need to know about starting a business, but just can’t fit it into an already hectic?
  • Is the thought of paying for a course when you are already stretched financially putting you off learning what you need to start your business?
Wish you could quit your job, but have no plan? Take our FREE ecourse...

Fear not – being a mum often means that everyone else’s needs and wants seem to overshadow our own, and before you know it, a year has gone by without you realising that you haven’t done much for yourself.

We’ve set up the FREE Quit your job…become a mumpreneur ecourse to get you ready to make having your own business a reality in 2012.

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Is your online store not selling? Here are four online store fundamentals to change that

This week, we’re focusing on starting an online store. It’s one of the easiest ways to make money while you sleep – or while looking after the kids – and work when you want to…and it’s a growing trend, as more and more of us choose to shop online to avoid queues and poor customer service instore.

If you want your online store to make big sales, get the basics right and watch the money start flooding in

Sounds great, doesn’t it? But ecommerce can be very complex. To offer a world class customer experience, you must incorporate technologies and functionality that exceeds rising customer expectations – your customers won’t care that it’s just you running the business between bottle feeds or the school run, and if your website isn’t up to scratch, people just won’t buy.

On the flip side however, site fundamentals still play a very large role in converting visitors into customers. Many mumpreneurs surprisingly lose sight of these site basics and leave significant sales on the table. Here are four quick “fundamentals” every business mum cannot afford to lose sight of.

1. Think Fast

While dial-up internet is a thing of the past, it doesn’t mean that everyone viewing your website will be doing it on quick-speed broadband connection, so it’s important that your web pages don’t take a lifetime and day to load – pages loading in less than 9 seconds is ideal, and will stop search engines liek Google penalising you.

To make this possible, you’ll need to make sure you don’t use things like flash, or large pictures (fielsize not the actual size of the picture) on your website – especially your homepage. Flash’s artistic aspects may help you establish a brand presence – but it will likely lose potential customers before they have even searched within your store because if they use an iphone or ipad, they simply won’t be able to view or use your website, and if it takes too long to load, the others will get fed up, too. So, before you part with your cash, make sure you speak to your web designer about using alternatives.

Posted inWhat's in the news?

Video tutorial: how to set up an online store

Have you set your heart on starting an online store? Do you wish you could get everything you need to make that a reality but just don’t know how or where to begin? Is the thought of spending hundreds or thousands of pounds putting you off starting your online store?

Setting up an online store doesn't have to break the bank...our video tutorials show you how

In less than 40 minutes, our video tutorials will show you a quick, and cheap, way to get your online store up and running.

You’ll learn everything you need to get your products uploaded, and it will have a payment gateway, stock checker…everything you need for a fully functioning online store.

And what’s more, you can actually have your online store up and functioning yourself by the time you’ve finished – so there’s no need to spend a fortune using a web designer or developer.

Can you afford to miss out?