Customers are the reason you have a business. Without them, no matter what you do, there isn’t any business.
Therefore, you should approach customer service the same way you approached a hot date… Remember how you spent hours getting preened, speaking to your best friend about what to wear, what to say and feeling nervously happy because your date meant so much to you?
Well, if you put that into your business you can’t go far wrong. Nurture it with good habits and relentless care and make each date (customer visit) build on the previous one. Each sale does the same in building customer retention.
So, here are the simple suggestions for “dating” your customers and enhancing your business relationships:
Congrats on taking the first steps to getting your business and it’s promotion on the right track. Now what? This is a question that we get asked a lot on Motherswhowork.co.uk, and the answer remains the same…no customers and no traffic equal no sales and no business!
But many mumpreneurs expect to start seeing money as soon as they launch their new website – just because it’s online…but it takes a little while before you can start to see that kind of traffic, so you have to start generating it in other ways:
Bimboism is rampant in today’s media climate – how many times do we see Z listers squandering their 15 minutes of fame with empty words and idiotic antics?
Yet, how much of your time do you waste watching reality TV, listening to their interviews on the radio, and reading more about reality stars in newspapers and magazines? Compare that to how much of your time you spend on current affairs, politics or global news… Unless you have a keen interest in the latter, you probably find yourself drawn into some reality ‘star’ story at some point in your week
Becoming a media bimbo is comparable to what reality TV stars do – they het their 15 minutes of fame and they milk it dry, but at e end of those 15 they are a household name, and have a few endorsement deals under their belt, Max Clifford looking after their media interests and a decent bank balance.
Here are some tips on what you can do when the media come knocking on your door to make sure your 15 minutes is stretched out and leveraged as much as possible.
