Posts by Editor - motherswwhowork.co.uk

Running an online store or an online business that sells services is supposed to be a much easier way to make money online than face-to-face. People come to your website, see what they have been looking for all of their lives and buy, buy, buy!

So why aren’t you making money on your website, then?

If your website simply isn’t converting visitors to cash, there are a number of potential reasons for this. Every day, we get requests from PR agencies who want us to feature their client’s business on motherswhowork.co.uk, and when we look at the website in question, we can see that it would be a wasted effort – no matter how great the product or service is.

And there are some savvy mumpreneurs out there, too, who write fantastic press releases, but they clearly haven’t had someone tell them that their website is probably losing them a lot of money.

Here are 10 reasons why people aren’t buying from your website:

1. You rock - you're literally the rock in your household. Without you, NOTHING would…

So, you’ve landed what you thought was the job of your dreams, started working for the company and all of a sudden you’re not sure you’ve made the right decision. How could it go so wrong – and so quickly? Each stage of the interview went smoothly – you sold them on your skills and expertise, and your prospective boss sold you on the position and benefits of joining the company.You’re even be missing that job from hell you couldn’t wait to leave…now what?

Perhaps the position isn’t what you thought it would be – it’s too limited, not challenging enough, or more of a jump than you imagined. Maybe the company isn’t up to scratch (your old employer was leap and bounds ahead of the times compared to this!). Or, perhaps your boss isn’t the caring, supportive mentor you thought he/she would be…quite the opposite in fact.

So do you leave before things get worse? Stick it Out because you can’t afford to be without a job? Or just sink into depression until you get a new job?

We all need to eat to survive – and if you’re a busy working mum, you’ll often not get to eat as healthily as you’d like.

So, if you suffer from digestive complaints such as acid reflux, heartburn, flatulence, bloating, constipation or diarrhoea, then it’s worth taking the time to explore ways of easing these problems with indigestion remedies, to make eating a pleasurable experience.

Follow these five simple tips and you will be amazed at the difference it makes over a short period of time:

Every day, we hear that there are thousands of unemployed people, but there are still…

Looking good can make the difference between getting a promotion at work - or even…

Yesterday, we looked at five reasons why you should have a business blog, and to…

If you've got your own blog, why not put this nifty savings calculator on your…

Does working a couple hours a day at home on your computer and making more money by sending customers who are ready to buy sound appealing to you? Well, there are people who are doing just that by using Google Adwords and loving it – we use it for our sister site www.babyonboardbadge.co.uk, and it is very effective.

Using Google Adwords effectively means you work smarter, not harder.

What is Google Adwords?

Whenever you search for something using Google you will see a list of search results in the middle of the page – these are displayed for free. You’ll also see Sponsored Links displayed at the top of the search results page and on the right of the search results – these are paid advertisements.

The Adwords advertisements are pay-per-click (or PPC) which means the person advertising pays Google every time someone clicks on their advertisement.

They are using Google Adwords to market their own website and products. The benefit to using Adwords is that you can get instant traffic to your site.

Here are five simple steps to starting a successful Google Adwords campaign for your business, so you can start making the money your business has the potential to make:

Not that long ago bringing home the bacon was the father’s, and while women may have done some things that generated money, their primary and sole purpose was to raise the family.

Fast forward to 2012, a global economic crisis, lone parenthood and high cost of living meaning that many families can’t survive on the father’s income alone, working mothers are bringing home the bacon, too.

According to stats from the government, 50% of mums are working. For many the choice of being a stay at home mum is not financially viable, but for many mums the thought of not having some outside stimulation, or a chance to make their own money just spells misery.

So, leaving all the reasons aside, are working trying to balance too much? Is it unrealistic to expect to raise a happy family, while climbing that career ladder – or run your own business? Can you really have your cake and eat it as a working mum?

Turning you passion, skill and craft into a business is the dream of many, but putting that dream into reality can work. Find out how married mum of three, Teresa Hamilton, 52, has done just that with her business, East is East.

Running a hobby/craft-based business sounds like fun, and one would imagine that the cost of materials leaves you laughing all the way to the bank. Is it really that easy?
No! It involves a lot of angst and courage.

Information overload is extremely hard to deal with – you want to get the right information and learn as much as possible about your business, how to promote it,!reach out to more customers, and make more money etc, but all this information gathering is also costing you time and money. And more over, when you over-research, you end up exhausted and, sometimes, even confused than when you set out!

Most small businesses and mumpreneurs who get started with internet marketing are usually very ecstatic to take on all of the information and resources that are available, but when they realize that there are so much that gets involved with building an online business, they give up and they find it hard to overcome all of the information that they get.

Information overload is about learning and researching, only to find yourself covered by so much information that you don’t know where to start!

Accidents in the workplace are extremely common, with large numbers of very busy, sometimes stressed-out…

Goodness – are we approaching the end of the second month of the year already? Before we know it 2013 will be here, and with it feelings of guilt and frustration that the same things we marked as a priority to achieve in 2012 creep onto the list for 2013.

Having a New Year’s resolution is a great way to kick off the year but too many people jump off the boat quick. For mums, it’s quite easily done – if you’re constantly putting everyone else’s needs and wants ahead of your own, eventually you make yourself such a low priority that you don’t achieve anything for yourself.

Working celebrity mum Victoria Beckham has recently hit out at reports that she looks gaunt and run down by saying that she is not getting enough sleep because of baby Harper, and is tired like other working mums.

A new baby in the house will always require more attention, which inevitably means less sleep for already tired mums. Add working into the mix, and you can be walking around like you have pins in your eyes with, with a face like thunder and a harsh tongue!

So, how can working mums combat tiredness? Here are some basic tips:

Do you provide a service-based business? Do you have clients who would benefit from coaching on online tutorials because they can’t meet face to face with you? Do you want to reach out to more people across the globe, but still work from home to achieve this?

Running a webinar may well do the trick – you can speak to anyone, and as many people as you want, through your laptop, PC or tablet. You can charge money and start to create another revenue stream, or just make it a free added bonus for your services that your competitors don’t offer.

Find out how you can do this for free, using our video tutorial.