Hallelujah ladies, it’s a fact: shopping is good for your health!
A study by car manufacturer, Chevrolet, studied the neurological and physiological reactions of female shoppers as they hunted for bargains and the effects that they had on the body and mind.
On spotting a ?value for money? item the average shopper experienced a surge in positive emotions, reflected by changes in the way their brain was working, together with an increase in heart rate and sweating, reflecting both their physical and mental excitement.
Neuropsychologist Dr David Lewis who studied the shoppers explained that ?when we?re excited, neurons in the brain go into overdrive and powerful chemicals ? related to amphetamines ? are released into the blood that produce the feeling of a giddy high.
“The ?buzz? people receive from value for money purchases also creates a physiological reaction that is very similar to that experienced with physical exercise: heart rates increase and blood pressures raise, which all lead to the body functioning more efficiently and healthily.?
93 percent of women in the study said they got more of a thrill from a thrifty shop, preferring bagging a bargain to kissing their partner (91 per cent), getting a promotion (85 per cent) or eating chocolate (73 per cent).
Les Turton of Chevrolet commented that ?people have always said retail therapy is a natural anti-depressant, but now it?s actually official.
“Not only does spotting a value for money purchase leave you with a smile on your face, but it physically improves your health too, which means the more you shop the more weight you could potentially drop.?
