Are you starving yourself to stay ahead of the yummy mummy brigade?
We hope not…but 32% of British women would starve for their fashion, and half of the female population are spending more on clothes and accessories each month than they are on food, according to a new survey.
Despite the credit crunch, and reports that the public are now spending less on non-essential items, 49% of fashion-hungry shoppers are spending more on their appearance on a monthly basis than food, according to research of 4,315 female members of the general public by star-style stealing website www.MyCelebrityFashion.co.uk.
A huge 32% of the women polled said that they would prefer to go without food if it meant making a fashion purchase, confessing, when asked, to belonging to the term ?fashiorexic?, pronounced ‘fash-o-rexic’. And 28% of people claim that this ?diet? keeps their weight in check. Unsurprisingly, a huge 52% of 18-25 year olds belong to this category. But they were not alone: in the 31?40 age group, 21% of women said they spend more than half of their wages on fashion, and 56% admit to spending more on fashion than eating.
The study found that the majority of the public spend between ?100-150 per person on food per month. In contrast, the average spend of those polled on clothes and fashion accessories was 11% of their wages, or ?173.36.
Speaking about the results, celebrity fashion website MyCelebrityFashion.co.uk Head Fashionista, Jill Tovey said: ?Fashion is clearly still a thriving industry, despite the economy. More people are searching for the best deals and bargains online rather than traipse the high streets, and clearly enjoying themselves whilst doing it!?
We at motherswhowork.co.uk don’t condone poor eating habits for the sake of fashion – although we do promote mums having a good image and making an effort with their appearance. That’s why we’ve set up our sister site, www.strictlyguiltypleasures.co.uk so you can look for the best deals and bargains without breaking the bank – or sacrificing your food for the sake of it!
