If you dress your baby in designer clothes and push him or her around in a Bugaboo as you head for your latest dose of Botox, the chances are you are part of the multi-billion-pound drive to be the perfect “yummy mummy”.
Research has found that new mothers in the UK are spending almost ?7 billion a year in their efforts to keep up with celebrity mums such as Gwyneth Paltrow and Victoria Beckham.
But with the average woman spending over ?1,000 in a bid to reach “yummy mummy” status, finances are under strain. Childcare experts warn that parents could be spending money unnecessarily on items they would hardly use.
The latest research, conducted by the online bank Egg, asked over 1,000 women about their spending habits – before and after their baby arrived.
It found that women were spending an average of ?939 – rising to ?967 in Scotland – on pre-baby things. These included must-haves such as designer clothes, a Bugaboo buggy, and bespoke furniture.
