Having discovered the shocking truth about how little the nation?s children know when it comes to food provenance, McCain has decided to extend its educational, unbranded national roadshow ? ?The Potato Story?.
Taking the form of a purpose built, unbranded double-decker bus, ?The Potato Story? aims to plug kids? food knowledge gap. A recent survey showed that one in 10 children aged 7?11 years old think that chickens lay potatoes. One in five children did not know that potatoes are grown in the ground, and as much as they love chips, they didn’t know that chips are made from the humble spud.
Dr Richard Woolfson, a child psychologist says: ?Lack of understanding of food and a misunderstanding of what constitutes ?healthy food? may have a serious impact on the eating habits of children in the future.
“Food provenance is a big part of this, as it?s very important that children learn where their food comes from in order for them to develop healthy eating habits from an early age.?
Now part of a wider campaign by McCain called ?It?s all good?, ?The Potato Story? highlights the company?s long term commitment to educating kids on food provenance and is set to visit around 30 schools from September to November 2009.
For more information visit www.thepotatostory.co.uk
