Say the word ?Lakeland? to a man and most likely he will look at you blankly, grunt ?Lakewhat?? and launch into some irrelevant reverie about fell-walking in Cumbria. But ?Lakeland? has a totally different effect on women. It sends many into a small frenzy.
And, particularly if the woman you happen to be talking to lives in a home made chaotic by a husband and small children, and extra-particularly if she regularly dreams about living instead in the kind of fantasy dwelling that is so well organised, it has its own utility room (complete with Flexi shoe rack and Light ?n? Easy Steam Mop Elite), these women can?t stop talking about Lakeland.
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