Lead generation is a bit of a buzzword at the moment. It is a marketing term that refers to the creating or generating a potential buy’s details, or enquiry into products or services of a business.
Basically, you want to know who is potential customer to your business or service, and then with that information be able to sell the product or service to them.
If you run a business, you should be striving to get ‘quality’ leads – this means you want real contact details, and you want a lead who is likely to take the next step (e.g. sign up to your newletter, or buy your product or service).
This video tutorial will teach you all you need to know about the basics of lead generation, and how and where you can get quality leads.
Click play to watch the video below: