As business owners, we can sometimes become obssessed with our Google page rank. If you have a website, it’s only natural that you want to be found on search engines, because no traffc means no business.
But is your business being found for the right keywords?
If you run a wedding cupcake business, for example, you want to be on the first page of Google when people are searching for wedding cupcakes.
You don’t want to show up when people are looking for cupcake recipes, for example, because they probably aren’t looking for your services.
This is why your online branding on search engines is important – not just the image you portray on your business website, but what people see when they are looking for services like yours on search engines.
Today’s video on social branding will look at how to make your online brand search-engine friendly, so that you can get the best targetted traffic to your business website.