Marketing and advertising: what is the difference, anyway?

Marketing and advertising: what is the difference, anyway?

Are you new to the business world and getting confused with all this talk about having to do marketing and advertising for your business? Fear not, this article will help to demystify the two.

While the two sound similar, advertising and marketing are not the same thing.

Tips on advertising your business online for free or for next to nothing

Tips on advertising your business online for free or for next to nothing

Once you have started your business, the next thing that you are going to want to do is to advertise your product or service so that you can get more customers. If you leave it to word of mouth only at the beginning, business will likely be slow and this can be demotivating and financially crippling,

Most small businesses have a very limited (or non-existent) advertising budget. If that shoestring is so thin and you really can’t afford to pay out for much-needed advertising, here are some free and cheap ways to advertise your business online.