The psychology behind why people buy

The psychology behind why people buy

We live in a consumer based economy, and the reasons behind why people buy certain things can appear disorientated and confusing. Despite this, there is a real rationale regarding these issues that surround what influences consumers and a knowledge of this can prove to be a salient force in your own business. What it eventually comes down to is psychology.

Audio course: How to Sell Without Selling – Part 1

Audio course: How to Sell Without Selling – Part 1

Starting a business of any kind can be a big learning curve – from the accounting, to the admin, to employing people to help you out. But one area that many people struggle with is selling. You may not be able to sell an igloo to Eskimos, but you certainly do need to have the ability to ‘sell’ your products and/or services to people.
This three-day audio course will help you learn the basic principles you need to start making some money.

Video tutorial: how to sell

Video tutorial: how to sell

Whether you provide services like beauty treatments, work as a counsellor or run an online store, you will be selling something to your client base. Most business mums wouldn’t necessarily have a sales background when they go into business, and it can feel a little overwhelming to suddenly be in a position where you have to encourage people to spend their money with you.

If you’re in this situation and need some advice on how to get the process right, then today’s video will help you with that and more. In just six minutes, you’ll learn how to be a sales supremo.