Whether you’re just starting out with your work at home business or you’ve had a home business for many years, you’ll need to stay motivated if you’re going to see continual success.
Offline marketing methods are still important to small businesses. Even with all the hoo ha about social media, if you’re trying to target a local audience, then things like flyers, brochures, business cards etc still work, and they should be an integral part of your marketing and promotion.
When it comes to brochures, bigger doesn’t mean better. It’s about the quality of the design and, more importantly, what you have to offer. If you package it correctly, you will grab attention and start to see an increase in enquiries and sales. Get it wrong, and your efforts will end up in the bin.
However, the best-produced brochure on the planet is going to be useless unless it is distributed effectively. So what is the key to effective distribution? Here are some tips:
Marketing is all about showing your potential customers why they are going to buy your product or service when there are so many competitors doing a similar thing.
That is the basic principle behind marketing, and with that clear objective in mind you can move forward and put together a strategy.
Are you new to the business world and getting confused with all this talk about having to do marketing and advertising for your business? Fear not, this article will help to demystify the two.
While the two sound similar, advertising and marketing are not the same thing.
