Facebook might have started out as a way of keeping in touch with friends and family, but it has grown into a valuable business tool. Make sure you’re not missing out on all the potential it offers.
No matter what type of business you own, a Facebook fan page can help you find more customers, make more sales to your existing customer base and make more profit.
Not convinced? Here are three more reasons you should create a Facebook page for your business:
Reach your customers and advocates
There are over 600 million registered users on Facebook and roughly half of those log in to the site every single day. That’s about 300 million users that are on the site daily, a much larger reach than any other type of advertising can ever reach. You can buy traffic from Google and put banners and buttons on other website to try to drive more traffic, but they will cost you – Facebook fan pages are free.
An insight into your audience
Facebook Insights lets you how many people are visiting your fan page, how many people are talking about your page, and whether your popularity has increased or decreased over a set period of time. This will give you the ability to target your message much more effectively, both on Facebook and elsewhere.
If you know the demographics of the people who are most interested in what you have to offer (ie the people ‘liking’ your Facebook fan page) you’ll be able to use that information in all your other marketing channels.
Interaction with your customers
Your Facebook page lets your customers and prospective customers interact with you directly. They can ask questions, leave comments on your posts or – if you allow it – post their own items to your page.
This helps your customers feel more “connected” with you, and this will help strengthen the relationship. They will grow to trust you and therefore be more likely to act on your recommendations (many of which will result in revenue for you!)
Every time they write something on your page, it goes onto their own news feed, and their friends can see this and, hopefully, like your page, too.
