If you’re not using LinkedIn you really are missing a trick. Make it one of your tasks for this week – today if you have the time – to get your profile up and live. It really doesn’t take very long, and you can tweak and prune it as you go along. You can find out in our ‘How to find a job using social network site LinkedIn‘¬†article.

So – why should you be on LinkedIn when looking for a new job? Keep reading to find out why:

Recruitment is changing
Roll back a couple of years ago and it was just the internet and the job boards online that the average jobseeker had to register on to ensure they weren’t missing out on job opportunities.

In 2015, however, you really do need to keep all bases covered – some jobs won’t make it into newspapers or job board because recruiters are looking for cheap(er) ways to find talent. That’s where LinkedIn comes in.If you’re not on the social network, then you really could be missing out on your next dream job.

You need to sell yourself
LinkedIn is a bit like having a virtual CV and having all your connections know what you do and how well you do it. Once you’ve created an account and got a few connections (like ‘friends’ on Facebook), their connections will be able to connect with you (on your approval) and you can connect with there’s and before you know it, you’ve opened yourself up to a whole new level of professional connections.

Recruiter can also look for candidates with your skills, based on the information you add to your profile. And you can be ‘endorsed’ by those you are connected to, making you look like you know what you’re doing. All this lends itself to making you a whole lot more marketable, and job opportunities should start coming your way.

Use it as a sales tool
Sometimes words on paper or online) can be limiting, in that your personality doesn’t come through. Why don’t you upload a video about yourself – your skills, your experience and what you’re looking for in your next dream job. Oh and why anyone should employ you!

Update your status
If you are unemployed, thinking of returning to work, or looking for business leads, just be honest. Update your status so that your connections can see it. Who knows where that will take you?

If you’re in a job and are looking for another, you should turn off your activity broadcasts so that your boss doesn’t see what you’re up to.

Censor yourself
Being opinionated and vocal has its benefits, but a rule of thumb on social media is to not to say (type) anything online you wouldn’t want your employer to find out…

Profile picture
Unlike Facebook, the photos on LinkedIn are professional in nature, so a picture of you blowing a Hashish pipe on a rare night out with the girls simply won’t do…unless you’re in that line of business.

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