If a customer find you on a social network with a particular logo and colour background, then goes to your website and sees something completely different, do you think they’d just turn a blind eye and carry on?
Perhaps, some might, but largely, to many buyers, this may raise confusion, or make them think you’re not professional enough to buy from. This is why online branding is important – well one of the reasons, at least.
Watch this video tutorial to see what your brand says about you, and how you can make sure you establish an online brand without breaking the bank, and so you don’t lose customers.
