Having a website is great, but without customers it’s just a hobby. And the same applies for any kind of business.
If you have a website that doesn’t convert browsers into paying customers, you need to find a way to get buying visitors to your website.
One way to do this is to use a technique called lead generation. Big brands do it all the time, and successful small businesses understand its importance and have made it part of their way of gleaming more business.
Lead generation can and should be done online and offline. Watch this video tutorial to find out how to do lead generation and make it pay.
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Joycellyn Akuffo
Founder and editor of www.motherswhowork.co.uk, a mother of two wonderful children, wife, entrepreneur (check out www.geekschool.co.uk) and journalist.