Does working a couple hours a day at home on your computer and making more money by sending customers who are ready to buy sound appealing to you? Well, there are people who are doing just that by using Google Adwords and loving it – we use it for our sister site www.babyonboardbadge.co.uk, and it is very effective.
Using Google Adwords effectively means you work smarter, not harder.
What is Google Adwords?
Whenever you search for something using Google you will see a list of search results in the middle of the page – these are displayed for free. You’ll also see Sponsored Links displayed at the top of the search results page and on the right of the search results – these are paid advertisements.
The Adwords advertisements are pay-per-click (or PPC) which means the person advertising pays Google every time someone clicks on their advertisement.
They are using Google Adwords to market their own website and products. The benefit to using Adwords is that you can get instant traffic to your site.
Here are five simple steps to starting a successful Google Adwords campaign for your business, so you can start making the money your business has the potential to make:
Step 1: Get Basic Knowledge in Google Adwords
Before you can start making money with Google Adwords you first need to educate yourself – it’s actually quite easy to lose money if you don’t know what you’re doing, like with any financial product.
You need to understand how Google Adwords and PPC works. Google has an informative site that provides demos and guides to learn the basics of how it works on their webpage. There are also numerous ebooks on the topic. However, make sure that the authors are credible, experienced, and professional experts. These experts share a wealth of information, tips and strategies.
Step 2: Open a Google Adwords Account
Once you understand how the Google search engine works you should go ahead and open a Google Adwords account.
Step 3: Write a Creative Text Ad in Google Adwords
You’ll need to create your ad to get the ball rolling. The purpose of the ad is to get as many people to click on it as possible, so you’ll want to stand out from the rest. Be sure to study your competitors’ ads, and then write several different creative text ads. Then you can test each one to see which one has the highest click-through rate.
Step 4: The Keyword List
Your keyword list is crucial. Having the right list can be the difference between success and failure, so you’ll want to build the most efficient and focused keyword list you can. The more focused your keywords are the more targeted and interested the visitors who click on your ads will be, which should result in more purchases.
However, the more general your keyword list is the more you’re likely to attract browsers – i.e. visitors who are not interested in what you are selling and this can easily and quickly use up your advertising budget.
Step 5: Setting Your Google Adwords Budget
Google Adwords will ask you to set the maximum you would like to spend on average per day, week or month and what is the maximum you are willing to pay each time someone clicks on your ad. Set your maximum budget at an affordable and comfortable level and never spend more than your visitor is worth to you and your business. So, if your cheapest product costs £10, if you pay £2.50 per click, should they go through and buy your product, you’ll make just £7.50. If that’s what you’ve paid for the product at source, then you can see that it won’t make economical sense, whereas 50 pence per click would.
These are the five basic steps to get you started in getting Google Adwords success. As you practice and gain experience with Adwords, you’ll keep improving your campaign’s performance. And as your performance improves, you’ll get more targeted visitors which will result in more sales.
