Award-winning entrepreneur, speaker and author of Create A Successful Website (which is an amazon bestseller), Paula Wynne encourages all enterprising mums to use a website as a progressive way into the corporate world or a stepping stone into a dot com venture.

Paula shares her top tips for creating a successful website:

1. Decide if you are going to start with a simple blog or possibly check out free websites and pay monthly sites as there as some fantastic resources available.

2. Research, brainstorm and plan your site to build your ‘brand’. Keep it stylish and consistent across all pages, avoiding cheap clip art and flashy animation.

3. Map your navigation menu with relevant tabs, aiming to have all your skills and talents featured as well as any other expertise and skills your audience may find interesting.

4. Create a dialogue with your visitors through good content and add value by uploading articles, snippets and images of your work.

5. Make your content ‘sticky’ so your audience keeps coming back – this means new, fresh and constant updates, which Google loves. Don’t throw up a few pages and then forget about it. Instead, use your site as the ‘window’ to your dot com potential.

6. Start building your ‘platform’ of fans and followers with keywords. Decide on your primary keywords to use in On Page Optimisation and make sure all your pages have these words in the title and the page description.

7. Start a link building campaign to create backlinks by contacting community clubs or other cake decorators in the area and ask for links, also request link swaps with other relevant products or services.

Paula’s inspiring tale, her warm enthusiasm and her ‘breath of fresh air’ has resulted in endless invitations to speak at events and conferences as well as teaching workshops.

Paula is offering local readers the chance to win their own website with £3.5k in prizes on her Amazon Book Launch. See more details at www.paulawynne.com