When it comes to looking at the cost for starting a business, one of the things that is often overlooked in marketing and PR.
Many people start out thinking about the cost of producing a product, or what is required to run the servide business they have in mind, and the premises and other fixed costs, but forget that without promoting and advertising the business they haven’t told anyone about the business!
If this sounds like your situation, or you know you have to do some PR to help promote your business but have a small budget to do it, then this video is worth watching.