I have lost count of the number of templated websites that mumpreneurs use when they sign up to multi-level marketing (MLM, or network marketing) opportunities like Avon, Forever Living, Mary Kay etc.
Yes – it’s great to have an online presence, but if your blog or website looks like you have put little thought or time into it, you really won’t get potential buyers to take it seriously. And if you don’t have the right ingredients on the website to begin with, it won’t be found…there is no nice way to put it.
Blogs have proven to be an effective tool for building a network marketing business. The key to generating MLM blog traffic is to add useful content that your website visitors want or need to know about, find useful, or informative and then submit your blog to directories, search engines and social bookmarking sites – and the Mumpreneur Business Directory (http://www.motherswhowork.co.uk/mumpreneurdirectory).
Relationships are key in network marketing
In network marketing, the key to success is to build and maintain relationships with people who you can help. As a network marketer, you need to communicate with customers and potential customers on a regular basis, so reviewing and adding new content to your website is often overlooked, but even spending an hour a week can bring good results.
It’s a great way to let your buying audience know about products that they may not even have thought of buying – or didn’t even know were available through your business. They may have seen a product in one of your brochures but did not know enough about it to know that it would be any value. Building relationships with prospects and customers and informing them about tools, solutions and products can be done easily through postings on a blog. It is also a great way to educate and motivate existing team members that you have recruited into the MLM business.
Google loves good content
One of the keys to the success of Motherswhowork.co.uk is that we post good quality content, that is unique. You will not read a verbatim press release on this website, because the content is written and edited to make it unique. Google and other search engines love good quality, unique content. So, you need to make your MLM blog content unique and have good quality content.
Don’t just copy and paste from the internet to speed up the process – that can actually be penalised by search engines, and decrease your traffic in the long run.
If you do not want to post articles to your blog, you could personalise it by talking about your own unique experiences of the product or the MLM business that you are promoting, on an ongoing basis. You can review the products that you have tried and tested, and also talk about your personal experience of running the MLM business.
Remember to ping
After every post be sure to notify the various search engines by using ‘ping’ services such as Feedburner, Bolgflux or Pingomatic. This is important in the early days of your blog going live when search engines don’t know it exists. Pinging will push your content through to websites that can help you speed up the process of search engines finding out about your website, and get traffic coming to your website.
