Have you ever spoken to an industry expert who blinded you with science and made you feel completely alienated? And bored you stiff…

Many of us are so absorbed in what we do that sometimes we don’t even realise it. When a client or a colleague asks for some advice or information they don’t want a sermon…and why would they?

Follow these four simple steps to see how you can speak in plain English to people so they value your input:

1. Don’t use jargon
IT Geeks often take it for granted that everyone knows what they are talking about. Not so… People often zone out after a while if there is too much jargon being used in speech.

Learn to speak as though you Andre speaking to a complete novice and keep it simple – only provide technical detail when asked.

2. Focus on the ‘why’ not the ‘how’
Non-technical people don’t care for the technicalities of how you or your department plan to work through systems. They have their own systems to think about; we can’t all be experts in everything.

Focus, instead, on speaking in layman terms about how your systems will affect their working lives or that of their customers. That’s usually all the want to know anyway. The rest is just a headache they don’t need.

3. Talk about people not systems
Your colleagues will relate better to what you have to say if you can show them how the technical side of things will affect them rather than blinding them with science that they have no idea and/or interest in.

Put yourself in their shoes and think about how your work will affect them in their ordinary working lives.

4. Educate
If you can explain things in  plain English to non-technical people you will be their friend for life! You’ll become that go-to persons they can always depend on for valuable and trustworthy information. You’ll become the expert they not only turn to, but one that they respect…and one that they recommend. That can have extremely positive results for your career prospects in your organisation and/or business in the long run.

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