Real mum profile: Joelle Seksum of www.Josoblu.co.uk
Mum-of-two Joelle Seksum, 37, tells www.motherswhowork.co.uk how she set up her business Josoblu, www.Josoblu.co.uk, when she couldn’t find a suitable baby change bag when her first child was born.

What work did you do before you set up your company?
I renovated a few properties before having my first child, Lucie, and have been a full-time mother since.
How did you fund the business?
We raised the money for the business through a combination of personal loans, savings and great financial support from my family.
What was the motivating factor for starting your own business?
When Lucie was born I wanted to buy a pretty, sturdy and practical change bag I could take out with us, but the models on offer were quite dull. I thought to myself, ”˜Yes these products need to be functional but there’s no reason at all why they can’t also be fun, bright and fashionable too’ and so decided to take the plunge and design my own range.
Having two young children meant that a flexible working arrangement was key and by setting up from home I could run my own business, whilst at the same time being able to spend lots of time with my children.






