Online branding day 6: is your brand search engine friendly?

As business owners, we can sometimes become obssessed with our Google page rank. If you have a website, it's only natural that you want to be found on search engines, because no traffc means no business. But you also need to be found fromt he right keywords - if you sell handbags and your visitors think they are coming to a stationary website, for example, you'll both be disappointed with the results.

How to kick-start your freelance career

The great thing about freelancing is that you don’t need to have any money in order to earn money. You can start freelancing with no initial capital. If you are reading this online then you already have access to a computer of some sort and an internet connection. The same way that you have managed to find this website, you can find freelance work to start earning some money – that’s what the How to Kick-start Your Freelance Career guide is all about…

The advantages of advertising your business online

Without advertising, all you have is a great business...no customers. The customers you d get will be in passing or through word of mouth, which is free, but it will take a lot longer to start bringing in the money you need to sustain and grow your business.

How to sell your services – part 1

This series of audios will give you an insight into selling your services. Part 1 looks at making sure you present your business website in the best possible way to position yourself for success. Listen to the audio below.