Promoting your business can be a lengthy, arduous and costly task. If done incorrectly, you could find that you waste a lot of money on ill-advised advertising that won?t help your brand or business.
First things first. Business promotion is very important and something to be maintained over time. The main thing is to educate people about your brand and have them buy into it. Word of mouth will then build your brand trust and encourage more interest.
Advertising doesn?t have to be expensive process. There are many ways to discreetly advertise your business that won?t cost the earth. By simply putting your brand logo on your email signatures and all external correspondence, you will be promoting your business.
Why not go one step further and advertise your logo on office supplies, such as stationery? Pens, pencils, letterheads and envelopes offer the perfect opportunity for you to promote your business. And, if you really want to make a statement, feature your name and details on the side of your company vehicle(s).
If you use a blog, make sure it features your company name. If people find it interesting or useful, they may wish to forward it tweet about it or re-reference it in some way ? and the more it?s passed on, the more impressions your brand will make.
Following on from this, you can also look to use forums to help promote your business. User-generated content is becoming increasingly important, so this would be an ideal platform on which to advertise your brand and business.
There are many other methods you could also adopt. Sponsoring an event, such as a charity gig or an outdoor day, will help promote your brand as well as allowing you to engage with your audience. You could even take this as an opportunity to collate some market research.
If your budget allows, try to distribute free gifts. It needn?t be anything expensive, perhaps office stationery or something equally as handy that will be used frequently. A pen, perhaps, or a key ring ? all bearing your logo.
And finally, remember to utilise buddy marketing where you can. Basically, this is where you partner up with a business that would be of interest to your consumers and favour each other with advertising. For example, this could be done via leaflets or offers ? however you think would benefit your brands. Try popping one of their business cards in with your leaflets or have them feature a link to you on their site.
