start an online business as a multiple income stream during lockdown
Posted inBusiness tutorials How to promote your business Starting and running your business Work, Business, Money

Product Pricing: The Difference Between Digital and Physical Products

If there’s one lesson, we have all learnt from Coronavirus and the ensuing lockdown it is the ever-increasing importance of having an online presence and having a digital product of some sort. 

You only need to go on any social media platform, from Facebook to Instagram, from Pinterest to YouTube, to see how those brands with a digital product or service are able to sell this flexibly. For many, this digital delivery has not only supplemented their income but has caused a skyrocketing of their profits.

start an online business as a multiple income stream during lockdown
Posted inBusiness building Business Opportunities How to promote your business Starting and running your business Work, Business, Money

What Can You Learn About Pricing From Your Competition?

In the second part of our series on starting a business during the Covid-19 lockdown and beyond, let’s take a look at how to price your products and services – using the competition!

When you’re trying to decide how much to price your products, there’s a lot you can learn from your competitors. While ultimately, several factors will impact how much you should price your products, your competition can certainly help point you in the right direction.

Using LinkedIn: A Must for Employees and Employers
Posted inCareers Coach Blog How to promote your business Work and career tips and advice

Spread Your Wings: LinkedIn Quick Tips During Covid-19 Lockdown

Now more than ever, having a strong online presence can be the difference between sinking or swimming. With the lockdown in the UK looking like it may drag on further still, an ability to reach out to professionals online.

LinkedIn is a must for employees and business owners alike. Not only is it an effective networking tool, but it is an excellent way of staying engaged with what is going on in your industry. Here are just a few of the things you can use LinkedIn for:

working form home tips
Posted inBusiness ideas Business Opportunities How to promote your business Starting and running your business Work, Business, Money

3 Ways to Expand Your Work from Home-Based Business

As a mother, working from home has so many benefits. The key one is that you get the time and the freedom to take care of your family. However, working from home can be a challenge, especially when the business starts growing. Where do you turn to when the garage you rely on for storage gets too crowded? What do you do when you need to hire extra help but have no office? This article highlights some three essential tips you can consider when your home-based business starts to expand.

Posted inHow to promote your business How to sell online Starting and running your business

Two simple ways to boost your selling power overnight

There’s not much more demotivating than having poor or no sales when you start a new business. All the dreams you had conjured up if stick flying off your shelves (or out of the garden shed) suddenly start to look like it’s going to turn into a nightmare. But the truth is, if you’re planning to build your own business, you have to be ready for the challenges. If you give up at the first hurdle, you really aren’t giving your business the chance to succeed.

Three simple ways to get free advertising for your business
Posted inHow to promote your business

Three simple ways to get free advertising for your business

Advertising a product, service, or anything else such as a website for example, has always been perceived as an exoensice exercise. Yes – a decade or so ago but tomes have changed and it is actually a lot cheaper than you may think.

Here are four simple steps to great free advertising.

How to plan an effective marketing strategy
Posted inHow to promote your business

How to plan an effective marketing strategy

With the cost of getting business equipment, insurance and paying for professional help, marketing is often seen as a nice to have rather an a must. But it shouldn’t be given lip service – businesses that succeed know it’s value and aim to give it as much of a priority as it deserves.

In this video you’ll learn the benefits of creating an effective marketing strategy, looking at mailshots, networking, leaflets and flyers, trade shows and exhibitions and more.

Five free to low-cost advertising ideas for small businesses
Posted inBusiness tutorials How to promote your business

Five free to low-cost advertising ideas for small businesses

Advertising is key to a company’s success, particularly in the beginning when no one knows of its existence, but the cost of advertising can put small businesses off.
But there are many ways to advertise your business without going bust! Find out how:

Four ways to save money on business cards
Posted inA mix How to promote your business

Four ways to save money on business cards

Not so long ago, if you needed business cards you would have contacted your local printing company, paid for then to knock up an expensive design (however good it looked) and received your ordered cards one or two weeks later. If you wanted your order completed quicker, you paid extra for that service, too.

But, thanks to the internet, the creation of business cards is a lot easier, and cheaper too – find out how:

Flyers printed, website live, Facebook page ready… now what?
Posted inHow to promote your business

Flyers printed, website live, Facebook page ready… now what?

This is a question that we get asked a lot on Motherswhowork.co.uk, and the answer remains the same…no customers and no traffic equal no sales and no business!

But many people expect to start seeing money as soon as they launch their new website – just because it’s online…often not realising that it takes a little while before you can start to see that kind of traffic. So, you have to start generating it in other ways:

Posted inHow to promote your business

Six ways to distribute your brochures and flyers locally

Offline marketing methods are still important to small businesses. Even with all the hoo ha about social media, if you’re trying to target a local audience, then things like flyers, brochures, business cards etc still work, and they should be an integral part of your marketing and promotion.

When it comes to brochures, bigger doesn’t mean better. It’s about the quality of the design and, more importantly, what you have to offer. If you package it correctly, you will grab attention and start to see an increase in enquiries and sales. Get it wrong, and your efforts will end up in the bin.

However, the best-produced brochure on the planet is going to be useless unless it is distributed effectively. So what is the key to effective distribution? Here are some tips:

6 ways to distribute your business leaflets, flyers and brochures and their success rates
Posted inHow to promote your business Starting and running your business

6 ways to distribute your business leaflets, flyers and brochures and their success rates

Offline marketing methods are still important to small businesses. Even with all the hoo ha about social media, if you’re trying to target a local audience, then things like flyers, brochures, business cards etc still work!

However, the best-produced brochure on the planet is going to be useless unless it is distributed effectively. So what is the key to effective distribution?